1. Increased width at leading edge dissipates impact energy and prevents pinch flats
.
2 . Rim's leading edge structure is designed to absorb energy and improve impact.

3. Tire bed is shaped to ease tire installation/removal and ensure tire bead retention under hard cornering with low tire pressures.

4. Full carbon laminate tuned for energy absorption and a smooth ride without sacrificing straight line tracking and lateral stiffness performance.

WIDE HOOKLESS BEAD

M SERIES 525, 630, AND 640 MODELS

 - Improvement in pinch flat resistance over other hookless rims

 - Ability to run lower tire pressure and improve traction and rolling resistance

 - The option to run lighter weight tires if desired

 - A more forgiving buffer between rim and trail
 
- Greater impact resistance

As carbon rims have become hookless and increasingly more durable, we have transitioned from rim failures to tire failures. Wearing a tire tread down to the casing is a thing of the past as most tires are lucky if they survive 50 miles of aggressive riding over obstacle laden terrain. While destroying an expensive tire on a weekly basis isn’t affordable, it’s a complete interruption of how to be relegated to the side of the trail with a flat tire.

ENVE’s Wide Hookless Bead is the result of 2 years of carbon mountain bike rim development to address this above scenario. The result is a rim shape that features a wider leading edge. This broad surface creates a more forgiving platform M525 on which the tire can bottom out, and proves extremely effective in reducing the likelihood of “pinch” or “snake-bite” style flat.

In addition to greatly improving tire performance and reliability, the Wide Hookless Bead design beefs up the leading edge of the rim and allows for greater impact resistance.


PROTECTIVE RIM STRIP

M SERIES 730, 735, AND 930 MODELS

 - Unprecedented pinch/snake-bite flat resistance

 - Ability to run lower pressure and improve traction and rolling resistance
 
- The option to run lighter weight tires if desired

 - A protective buffer between rim and trail
 
 - Improved tubeless performance and durability by eliminating the need to tape rims for a tubeless seal

 - Independent tubeless seal that can allow air pressure integrity in the instance the carbon is damaged or cracked

 - Weight neutral compared to traditional carbon enduro class rims

Say goodbye to heavy, expensive, challenging to install, ride compromising tire inserts that are designed to help eliminate pinch flats and rim damage but ultimately fail to deliver on the promise. ENVE’s protective rim strip is made using a specially formulated material that acts as an extremely durable bumper between unforgiving obstacles in the trail and durable carbon bumper.

The result is near elimination of “pinch” or “snake-bite” style flat tires. Consequently, most carbon rims are broken and damaged after the tire has lost air pressure and the tire’s air pressure is no longer offering protection to the rim. Our promise is that our patent pending rim strip technology will result in less flat tires, fewer damaged rims and more time riding how you want. That is, with no limitations…


1. Increased width at leading edge dissipates impact energy and prevents pinch flats
.
2 . Rim's leading edge structure is designed to absorb energy and improve impact.

3. Tire bed is shaped to ease tire installation/removal and ensure tire bead retention under hard cornering with low tire pressures.

4. Full carbon laminate tuned for energy absorption and a smooth ride without sacrificing straight line tracking and lateral stiffness performance.

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