{"title":"Ethos Wheels","description":"","products":[{"product_id":"nobl-ethos-sl-dt180-29-boost-centerlock-wheels","title":"NOBL ETHOS SL DT180 29\" Boost Centerlock XC Front\/Rear Wheels","description":"\u003cstyle\u003e.top{margin-bottom:30px;}.top li{margin-left:5%;margin-right:5%;margin-top:10px;line-height:120%;list-style-position:outside;}\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eShort Track XC | Ultralight XC\u003c\/p\u003e\n\u003cp\u003e993 Grams\u003c\/p\u003e\n\u003cp\u003eThe world’s lightest 30mm internal-width production ultralight XC wheelset. Pure speed efficiency, it’s a cheat code for off-road racing, with Ethos SL rims, DT180 hubs and Berd Spokes.\u003c\/p\u003e\n\u003cp\u003eUltralight. Uncompromised. Unmatched.\u003c\/p\u003e\n\u003cp\u003e993g is ridiculously light, but lightweight alone wasn’t enough. The SL180 is a purpose-built ultralight race wheel designed to exploit every meaningful gram. With a 30mm internal width and a full 28 spoke count front and rear, it avoids the concessions other ultralight race wheels make. Every detail serves speed. Revised carbon layups utilize T800 and T1000 layers to trim weight,\u0026amp;nbsp;and the rim profile is engineered specifically for the industry-leading hubs and spokes it's built with. The result is the world's lightest 30mm internal-width production XC wheelset.\u003c\/p\u003e\n\u003cp\u003e28 SPOKES: Going light doesn’t mean recklessly cutting weight. We kept these wheels 28h for reliable performance and optimal ride feel.\u003c\/p\u003e\n\u003cp\u003e993 g: The lightest 28h, 30mm int. width production ultralight XC wheels on the market.\u003c\/p\u003e\n\u003cp\u003e20.5mm Depth:\u0026amp;nbsp;2 mm deeper than the Ethos XC rim, ensuring torsional stiffness and efficient power transfer.\u003c\/p\u003e\n\u003cp\u003eThe lightest NOBL rim ever, at a slender 270g, rotational mass is kept to an absolute minimum. They feature 30mm internal front and rear widths, and a 20.5mm depth, delivering optimal torsional stiffness and power transfer for a race-day wheelset with an ultralight layup. Available only in 29” with a full 28-hole spoke count.\u003c\/p\u003e\n\u003cp\u003eDT Swiss 180 Hubs\u003c\/p\u003e\n\u003cp\u003eExceptionally light and reliable at just 283g for a set, and engineered in Switzerland, these hubs feature ceramic bearings and a 36 or 54-tooth ratchet system\u0026amp;nbsp; for reliable engagement and efficient power transfer. Designed for ultralight performance with a proven track record of reliability, DT180 hubs are the perfect match for the sub-1000g Ethos SL180 wheelset.\u003c\/p\u003e\n\u003cp\u003eBerd Polylight Spokes\u003c\/p\u003e\n\u003cp\u003eMade from Dyneema®, Berd spokes offer an industry-leading strength-to-weight ratio—up to 12 times stronger than steel by weight—while weighing less than half of traditional steel spokes. Their fiber construction naturally absorbs high-frequency vibrations, reducing trail feedback and improving traction while delivering a smooth, controlled ride feel that remains efficient under pedalling forces.\u003c\/p\u003e\n\u003cp\u003eWarranty\u003c\/p\u003e\n\u003cp\u003eAll NOBL rims come with a lifetime warranty, call it ride insurance. As the original purchaser, if you break your rims while using the product for its intended purpose, we will send you a replacement rim at no charge; you will just pay the cost of shipping.\u003c\/p\u003e\n\u003cp\u003eThe Ethos SL is a purpose-built ultralight race wheelset — not a conventional everyday XC platform. It tests to 105J impact strength, exceeding most SL competitors (typically 85–95J), achieved through an aggressively weight-optimized layup and ultra-thin sidewalls.\u003c\/p\u003e\n\u003cp\u003eCompared to the Ethos SL, the Ethos XC is a more durable platform for everyday riding. At 1175g, it’s an exceptionally light wheelset while delivering 21% greater impact resistance, increased torsional compliance, and a more robust sidewall layup.\u003c\/p\u003e\n\n\u003cp\u003eRim Specs\u003c\/p\u003e\n\u003cp\u003eWeight: 270g\u003c\/p\u003e\n\u003cp\u003eWheel Size: 29″\u003c\/p\u003e\n\u003cp\u003eInner Width: 30mm\u003c\/p\u003e\n\u003cp\u003eDepth: 20.5mm\u003c\/p\u003e\n\u003cp\u003eBead thickness: 2.9mm upper, 2.4mm lower\u003c\/p\u003e\n\u003cp\u003eHole Count: 28h\u003c\/p\u003e\n\u003cp\u003eMax PSI: 40\u003c\/p\u003e\n\u003cp\u003eERD: 595mm (Front and Rear)\u003c\/p\u003e\n\u003cp\u003eWheelset Specs\u003c\/p\u003e\n\u003cp\u003erims: Ethos SL 270g (28h, 29”)\u003c\/p\u003e\n\u003cp\u003ehubs: DT Swiss 180 with ceramic bearings\u003c\/p\u003e\n\u003cp\u003ehub spacing: Boost\u003c\/p\u003e\n\u003cp\u003ebrake type: Centerlock\u003c\/p\u003e\n\u003cp\u003efreehubs: XD, MS, \u0026amp; HG\u003c\/p\u003e\n\u003cp\u003espokes: Berd Polylight Dyneema\u003c\/p\u003e\n\u003cp\u003enipples: Sapim Alloy Black (Polyax DS Securelock)\u003c\/p\u003e\n\u003cp\u003edecals: White, Chrome Silver, Chrome Gold, \u0026amp; Black\u003c\/p\u003e\n\u003cp\u003eValves: NOBL Tubeless Valves\u0026amp;nbsp;(Upgrades to Peaty’s Valves available)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NOBL","offers":[{"title":"Default Title","offer_id":42130697420855,"sku":null,"price":1087.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0892\/2046\/files\/ethos-sl180-square-white-1536x1536.jpg?v=1772645469"},{"product_id":"nobl-ethos-sl-ti70-29-boost-centerlock-xc-front-rear-wheels","title":"NOBL ETHOS SL Ti70 29\" Boost XC Front\/Rear Wheels","description":"\u003cstyle\u003e.top{margin-bottom:30px;}.top li{margin-left:5%;margin-right:5%;margin-top:10px;line-height:120%;list-style-position:outside;}\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eShort Track XC | Ultralight XC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1033 Grams \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUltralight Ethos SL rims, laced to dyneema Berd Spokes and the all-new Ethos Ti70 hubs. Pure speed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUltralight. Uncompromised. Unmatched.\u003c\/p\u003e\n\u003cp\u003e993g is ridiculously light, but lightweight alone wasn’t enough. The SL180 is a purpose-built ultralight race wheel designed to exploit every meaningful gram. With a 30mm internal width and a full 28 spoke count front and rear, it avoids the concessions other ultralight race wheels make. Every detail serves speed. Revised carbon layups utilize T800 and T1000 layers to trim weight,\u0026amp;nbsp;and the rim profile is engineered specifically for the industry-leading hubs and spokes it's built with. The result is the world's lightest 30mm internal-width production XC wheelset.\u003c\/p\u003e\n\u003cp\u003e28 SPOKES: Going light doesn’t mean recklessly cutting weight. We kept these wheels 28h for reliable performance and optimal ride feel.\u003c\/p\u003e\n\u003cp\u003e993 g: The lightest 28h, 30mm int. width production ultralight XC wheels on the market.\u003c\/p\u003e\n\u003cp\u003e20.5mm Depth:\u0026amp;nbsp;2 mm deeper than the Ethos XC rim, ensuring torsional stiffness and efficient power transfer.\u003c\/p\u003e\n\u003cp\u003eThe lightest NOBL rim ever, at a slender 270g, rotational mass is kept to an absolute minimum. They feature 30mm internal front and rear widths, and a 20.5mm depth, delivering optimal torsional stiffness and power transfer for a race-day wheelset with an ultralight layup. Available only in 29” with a full 28-hole spoke count.\u003c\/p\u003e\n\u003cp\u003eEthos Ti70 Hubs\u003c\/p\u003e\n\u003cp\u003eBuilt to match the performance of Ethos rims and the world’s lightest spokes. Developed by NOBL in collaboration with Berd and Erase Components, it pairs a lightweight titanium freehub with a fast-engaging 70-tooth star ratchet system for a crisp 5.14° engagement, ensuring precise power transfer on every pedal stroke. Berd’s proprietary Hook Flange design makes spoke installation secure and straightforward while optimizing strength at the interface and maintaining compatibility with Berd PolyLight X spokes. At just 331g for a centerlock hubset, the Ti70 is a lightweight, durable, and highly efficient hub that maximizes the performance of Ethos rims and Berd spokes, making it equally capable for XC racing and aggressive enduro riding.\u003c\/p\u003e\n\u003cp\u003eBerd Polylight Spokes\u003c\/p\u003e\n\u003cp\u003eMade from Dyneema®, Berd spokes offer an industry-leading strength-to-weight ratio—up to 12 times stronger than steel by weight—while weighing less than half of traditional steel spokes. Their fiber construction naturally absorbs high-frequency vibrations, reducing trail feedback and improving traction while delivering a smooth, controlled ride feel that remains efficient under pedalling forces.\u003c\/p\u003e\n\u003cp\u003eWarranty\u003c\/p\u003e\n\u003cp\u003eAll NOBL rims come with a lifetime warranty, call it ride insurance. As the original purchaser, if you break your rims while using the product for its intended purpose, we will send you a replacement rim at no charge; you will just pay the cost of shipping.\u003c\/p\u003e\n\u003cp\u003eThe Ethos SL is a purpose-built ultralight race wheelset — not a conventional everyday XC platform. It tests to 105J impact strength, exceeding most SL competitors (typically 85–95J), achieved through an aggressively weight-optimized layup and ultra-thin sidewalls.\u003c\/p\u003e\n\u003cp\u003eCompared to the Ethos SL, the Ethos XC is a more durable platform for everyday riding. At 1175g, it’s an exceptionally light wheelset while delivering 21% greater impact resistance, increased torsional compliance, and a more robust sidewall layup.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRim Specs\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: 270g\u003c\/li\u003e\n\u003cli\u003eWheel Size: 29″\u003c\/li\u003e\n\u003cli\u003eInner Width: 30mm\u003c\/li\u003e\n\u003cli\u003eDepth: 20.5mm\u003c\/li\u003e\n\u003cli\u003eBead thickness: 2.9mm upper, 2.4mm lower\u003c\/li\u003e\n\u003cli\u003eHole Count: 28h\u003c\/li\u003e\n\u003cli\u003eMax PSI: 40\u003c\/li\u003e\n\u003cli\u003eERD: 595mm (Front and Rear)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWheelset Specs\u003c\/p\u003e\n\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_12  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003cul\u003e\n\u003cli\u003erims: Ethos SL 270g (28h, 29”)\u003c\/li\u003e\n\u003cli\u003ehubs: NOBL Ethos Ti70, Hook flange, Titanium Driver, 70T ratchet\u003c\/li\u003e\n\u003cli\u003ehub spacing: Boost \u003c\/li\u003e\n\u003cli\u003ebrake type: Centerlock or 6-Bolt\u003c\/li\u003e\n\u003cli\u003efreehubs: XD, MS, \u0026amp; HG\u003c\/li\u003e\n\u003cli\u003espokes: Berd PolyLight Dyneema\u003c\/li\u003e\n\u003cli\u003enipples: Sapim Alloy Black (Polyax DS Securelock)\u003c\/li\u003e\n\u003cli\u003edecals: White, Chrome Silver, Chrome Gold, \u0026amp; Black\u003c\/li\u003e\n\u003cli\u003eValves: \u003cspan style=\"font-size: 0.875rem;\"\u003eNOBL Tubeless Valves Stock\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003ci style=\"font-size: 0.875rem;\"\u003e(Upgrades to Peaty’s Valves available)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NOBL","offers":[{"title":"Default Title","offer_id":42130698108983,"sku":null,"price":1087.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0892\/2046\/files\/ethos-sl-square-white-1536x1536.jpg?v=1772804068"},{"product_id":"nobl-ethos-xc-29-boost-xc-front-rear-wheels-copy","title":"NOBL ETHOS XC 29\" Boost XC Front\/Rear Wheels","description":"\u003cstyle\u003e.top{margin-bottom:30px;}.top li{margin-left:5%;margin-right:5%;margin-top:10px;line-height:120%;list-style-position:outside;}\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eCross Country \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1175 Grams \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLight when it counts. Tough when it has to be. Berd spokes and a shallow rim profile give Ethos XC race-day weight, with a reinforced layup ensuring real-world durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUltralight. Uncompromised. Unmatched.\u003c\/p\u003e\n\u003cdiv class=\"et_pb_column et_pb_column_1_3 et_pb_column_5  et_pb_css_mix_blend_mode_passthrough\"\u003e\n\u003cdiv class=\"et_pb_with_border et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_center et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003cp\u003eSub 1200 G\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eObscenely light, impressively capable. Ethos XC wheels are built for the long haul and save 100g over our lightest TR35 wheelset.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"et_pb_with_border et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_center et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003cp\u003eCompliant \u0026amp; Strong\u003c\/p\u003e\n\u003cspan\u003e21% stronger than the Ethos SL, with reinforced sidewalls, Ethos XC is built to take on rough terrain with poise. An 18.5mm deep rim profile ensures compliance and grip that you can count on.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"et_pb_column et_pb_column_1_3 et_pb_column_7  et_pb_css_mix_blend_mode_passthrough et-last-child\"\u003e\n\u003cdiv class=\"et_pb_with_border et_pb_module et_pb_text et_pb_text_2  et_pb_text_align_center et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003cp\u003e\u003cspan\u003eEthos Ti70 Hub\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe perfect hub: hook-flange ratchet hubs with 70 points of engagement and lightweight titanium freehubs, designed with Berd and Erase\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe lightest NOBL rim ever, at a slender 270g, rotational mass is kept to an absolute minimum. They feature 30mm internal front and rear widths, and a 20.5mm depth, delivering optimal torsional stiffness and power transfer for a race-day wheelset with an ultralight layup. Available only in 29” with a full 28-hole spoke count.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shallowest in the Ethos Series with an 18.5mm depth, these rims are made for the perfect balance of efficiency and compliance. Even with featherweight construction, reinforced sidewalls and layups make the Ethos XC 21% stronger than the Ethos SL. This gives them real-world durability, with the sidewall able to withstand strikes from rocks or debris that gets tossed into the wheel when the going gets rough.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith front and rear specific rim designs, Ethos XC is precisely tuned for XC racing. Up front, a lightweight, compliant construction minimizes rotational mass and enhances grip. Out back, a reinforced layup and wider rim lips increase impact resistance and tire support, engineered to withstand repeated hits. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRim Specs\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: 270g\u003c\/li\u003e\n\u003cli\u003eWheel Size: 29″\u003c\/li\u003e\n\u003cli\u003eInner Width: 30mm\u003c\/li\u003e\n\u003cli\u003eDepth: 20.5mm\u003c\/li\u003e\n\u003cli\u003eBead thickness: 2.9mm upper, 2.4mm lower\u003c\/li\u003e\n\u003cli\u003eHole Count: 28h\u003c\/li\u003e\n\u003cli\u003eMax PSI: 40\u003c\/li\u003e\n\u003cli\u003eERD: 595mm (Front and Rear)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWheelset Specs\u003c\/p\u003e\n\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003cul\u003e\n\u003cli\u003erims: Ethos XC 295g front, 385g rear (28h, 29”)\u003c\/li\u003e\n\u003cli\u003ehubs: \u003cspan style=\"font-size: 0.875rem;\"\u003eNOBL Ethos Ti70, Hook flange, Titanium Driver, 70T ratchet\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003ehub spacing: \u003cspan style=\"font-size: 0.875rem;\"\u003eBoost\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003ebrake type: \u003cspan style=\"font-size: 0.875rem;\"\u003eCenterlock or 6-Bolt\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003efreehubs: \u003cspan style=\"font-size: 0.875rem;\"\u003eXD, MS, \u0026amp; HG\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003espokes: \u003cspan style=\"font-size: 0.875rem;\"\u003eBerd PolyLight Dyneema\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003enipples: \u003cspan style=\"font-size: 0.875rem;\"\u003eSapim Alloy Black Securlock\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003edecals: \u003cspan style=\"font-size: 0.875rem;\"\u003eWhite, Chrome Silver, Chrome Gold, \u0026amp; Black\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eValves: \u003cspan style=\"font-size: 0.875rem;\"\u003eNOBL Tubeless Valves Stock\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003ci style=\"font-size: 0.875rem;\"\u003e(Upgrades to Peaty’s Valves available)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NOBL","offers":[{"title":"Default Title","offer_id":42139132330039,"sku":null,"price":1030.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0892\/2046\/files\/ethos-xc-square-white-1536x1536.jpg?v=1773353132"}],"url":"https:\/\/www.probikesupply.com\/collections\/ethos-wheels.oembed","provider":"Pro Bike Supply","version":"1.0","type":"link"}